Visit Websitewww.udlr.co.uk

UDLR is an online gaming hub that offers a wide range of information for the video game community including game deals, price matching and much more.

Video GamesEntertainment
Completion Date:
March 2015
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The Brief

UDLR (Up, Down, Left, Right) are based in the Midlands but they were looking for a developer who could handle the complex requirements of their website. As we have experience in developing complex websites as well as systems, and were able to demonstrate this with a number of projects with similar features and functionality, UDLR felt we were the perfect match for what they wanted to achieve.

From a design perspective, UDLR needed to be modern, user-friendly and most importantly appeal to the gaming audience. While that audience is tech savvy, UDLR wanted us to create a flawless design that would make it easy for anyone to quickly and easily find the information they wanted within the website. The site also needed to speak to non gamers such as people wishing to buy presents for Christmas or birthdays.

The main feature of UDLR is it’s price searching for New and Used games, as well as finding how much a user can trade in or sell their game for. As a result, the site needed the ability to obtain information from various sites and place them into the database so they are readily available. Game deals and codes would also be an integral part of the main website allowing UDLR to showcase a range of deals that expire with a countdown clock.

The requirements didn't stop there as phase two of the project needed to include other great features which aren't ready to be revealed just yet.

How We Responded

As with most projects, the look and feel of the site was tackled first. On the home page the UDLR branding is present and the first background image is game focused and incorporates the search bar as a primary element. This approach was decided upon as searching for games would be the number one reason people would visit the site.

UDLR is also an online game retailer, which in many cases comes out as the cheapest price. If UDLR doesn’t have the best price, then they will find somebody who does.

Further down on the homepage, the site features latest blogs as well as trending topics where the community can discuss up to date gaming news.

The primary feature of the site is the price searching. Using experience previously gained for other projects, we ensured that we could ‘scrape’ information from other suppliers websites as well as hook up to a number of API systems from retailers. APIs are the best method for interacting and obtaining information from another retailer. However, where that retailer isn’t supplying their information, scraping is the best way to obtain data. Prices are updated on a daily basis ensuring users get the best information possible. We created a bespoke scraping platform which tracks various retailers and brings prices into our own database. We used a number of different technologies to achieve this goal including developing our own modules that will actually visit the retailers sites and carry out basket functions such as adding to cart. The solution we created is highly flexible and can accommodate new suppliers by making a few small changes within the Content Management System (CMS).

We have recently developed other areas of the site which are technically as complex, which are due to launch very soon - after which time we will then be able to provide detail about their functionality and how we went about achieving it. The site is an ongoing project and we are proud to be part of one the most exciting gaming websites on the web.

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