Google has recently gone public with a new image compression format known as WebP which claims to cut the current size of images by up to 40 percent.
The current format JPEG has been around for many years and at the time was developed with the latest technology available. However, things have moved on since then with new techniques being developed to decrease the size of all multimedia formats including photos and video.
While it may be some time before we know if WebP will be accepted as a new standard to use, it certainly is promising to further aid the speed of viewing web pages. The new standard will require new browsers able to view the format and compatibility is the biggest hurdle to face.
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