Specialising in both property sales and letting, Steven Oates is Hertford’s longest established Estate Agent and now has a branch in Ware.
Steven Oates already had a website, but it was dated, was not responsive (mobile Friendly), and did not have a Content Management System (CMS) allowing them to update the website whenever they wanted.
The property search area of the website was simply brought in from their ‘RightMove’ account, meaning that there was no unique styling and so didn’t fit in with the overall design of the site.
The brief therefore was to correct all these issues, provide them with a unique, responsive design which would incorporate a bespoke layout for the property search and individual property pages.
The entire website would need to be fully Content Managed allowing the team at Steven Oates to update all areas of the website quickly and easily.
Working closely with key members of the Steven Oates team and taking into consideration the various branding guidelines, we initially came up with a design concept for the home page. Once this was approved we moved on the designing other key internal pages such as the property search results page and the individual property page.
During the design and frontend development phases, we overcame a few small layout issues that would have negatively affected the ‘responsive’ nature of the website by creating unique layout styles for various mobile devices like tablets and smart phones.
To ensure the property search pages were in keeping with the rest of the website, rather than simply bring in the properties from RightMove, we took a direct feed from their Vebra CRM system, pulling the data through into our own design.
As an additional property search option, we also developed a ‘search by map’ feature allowing website visitors to search properties on a map. On the map property locations are identified with a unique marker, which when clicked on brings up a popup providing basic property information and a link directly through to the individual property details.
We also regularly develop small ‘development specific’ landing pages and micro-sites to help promote many of the new developments that are being built in and around Hertford and Ware.