Throughout London and the Home Counties, The Probate Bureau offer a full probate administration service, along with other related services such as estate planning, inheritance tax advice and the drafting of Wills, Trusts and Lasting Powers of Attorney.
The Probate Bureau are an exceptionally professional company who felt their previous website no longer reflected the quality of service they offer.
The previous website was also performing poorly on search engines despite having used external search engine optimisation companies to help improve the rankings.
The brief therefore was to design a modern, professional website reflecting the company's expertise, with improved search engine optimisation. Because target market is likely to be at the more mature end of the scale, simple navigation around the website was also to be a key consideration.
We designed the initial layout concept of the home page with a responsive (mobile-friendly) layout, taking on board feedback from the client about the key services offered and their priority within the business.
As well as being a website for The Probate Bureau to promote their services, they also wanted it to be an informative website and provide visitors with helpful information. This was achieved by adding pages such as Case Studies, Blogs, a Glossary of Terms and a Links page to other helpful and related websites.
Throughout every page of the website special consideration was given to maximising the optimisation for search engines, and via their content management system, the customer has access to control all of the key on-page optimisation elements.
Whilst there are numerous 'call to action', the uncrowded layout, light colours and choice of images used on the homepage stroller and throughout the site, prevent it from feeling too 'salesy' and project a professional, sympathetic approach to encourage contact.
To help improve the optimisation of the site still further, The Probate Bureau also took on or 'Business Boost' and 'SEO' packages, which we make available to our customers, and even though it's very early days, we have already seen some significate improvements in the search engine results for all of their chosen key word and phrases.