The potential of video on your website

By Gareth
29th December 2012 at 16:29

Using video is a fantastic way of marketing your business, service or product. Video creates a rich and engaging website that shows creativity. In this day and age a website without some form of video content presents itself as being boring and lacklustre.

Firstly, let’s talk about the benefits of using video on your site.

Driving Traffic

Creating an interesting video and posting it online means that once people start viewing it if they like the subject matter, they will likely visit your website. This is a massive benefit for virtually any type of website as you can up your sales or create advertising revenue depending on how you make money from your site.

It also allows you to become known and create a name for yourself in the industry. The more videos you create, the more spread and the more you will drive traffic. A good suggestion would be to create a authorship tag for yourself so Google and alike can identify videos and blogs written by you in their search results.

Video also allows you to gain followers on social media such as Twitter. This in itself is a powerful medium for work.

Making the most of your video

It is important to realise that like a blog post or news item, the content of your videos are very important. Nobody will watch or take notice if its poorly thought out. Be informative and descriptive ensuring your content is unique in some way.

You also need to ensure your video is well produced. Depending on the nature of your video, look at using a professional application to create it or if you don't have the ability, then ask somebody who has the expertise to create it for you.

Ready to upload

YouTube is a great way to host your videos. Not only does it take the bandwidth away from your hosting, it allows for more exposure. Even if you want to have the video on your own website, you can still embed the video using their great tools and features.

Once you have uploaded your video, start spreading the word. You can do this by adding it as a main news piece on your website, tweeting it on twitter and posting it in forums. Finally, ensure you enable comments from others as it will allow you to get feedback as well as maximise the volume of people coming back.

So there you go, using video can be exciting and achieve amazing results.

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