Sam MacLeod


Sam MacLeod is now one of the key Formula 3 drivers in the country and this website represents his career to the fullest.

Completion Date:
April 2014

The Brief

Sam chose AWD to design a website that would feature his career in detail including accomplishments, future racing dates and photos.

As the customer is going to be touring regularly, it was important that the CMS be easy to use and accessed from any device as well as the main site. The site needed to be targeted at a wide range of different demographics including country and age.

How We Responded

It’s not every day you get a new up and coming racing driver ask for a website to be developed, so we couldn’t wait to get started. Featuring a fully responsive design, the site is easy to navigate and offers a range of multimedia elements.

The homepage features a dynamic date timeline that grows and plots dates beside it as they pass. This is a unique design element that would be very difficult to achieve if the site was say a Wordpress template. That's why bespoke is always the way to go.

We incorporated a custom YouTube API for the videos on the site. As you click the video, the window at the top changes to the play the clip. While these are relatively small considerations, they are key UX (User Experience) principles. It’s the little things like these that make the site a fun and enjoyable one to use.

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