For a while the Morley Stove Company had an overcomplicated website which they felt offered far too much technical information about far too many products for it to be as user-friendly as they would like.

It was generally felt that visitors to the website (Morley Stove Company's potential customers) would at this stage not necessary require the level of technical data being offered and that a more simpler website focusing on a section of their best sellers from a number of manufacturers, together with information about the company’s services would be more than sufficient.

The more modern contemporary design of the website, together with greatly improved Search Engine Optimisation, has ensured both simpler and improved information about the products and services available from the Morley Stove Company, as well as increasing the number of visitors to the website.