Mainline Baits, one of the worlds leading carp bait manufacturers, recently changed their corporate identity by creating a new logo and colour scheme. They were keen for their web site to reflect the new changes and for it to do more then simply promote their products.

It was decided to add various information pages such as 'Tot Tips', 'Articles and Reviews' and a 'What's Occurring' section that would be reguarly updated therefore encouraging revisits.